When I talked with the owners of the brand, I learned that Stampoll SA will sell budget sporting arms which would be produced in Turkey in the North American market. I conducted research first on similar brands, second on the market in the Americas, and third about the possibilities that we have. There are already well-established brands in the market. However, those well-established brands would not constitute a competition for Stampoll SA. That’s because, those well-established brands produce and sell high end products with more expensive price tags. Stampoll SA, on the other hand, will enter the market with more accessible products. Therefore, we did not go for a vintage looking brand. Instead, we tried to create a more accessible, modern and sportive branding.